| Last week, we gave you an overview
of major search engine toolbars. As this is the "Search
Engine Ranking Facts" newsletter, how does the toolbar
overview relate to search engine ranking facts?
We published the toolbar article because it's a great example
of how you can improve the link popularity of your web site:
with the help of unique content.
If you don't know yet that improving the link popularity of
your web site increases your search engine ranking, you can read
an introductory article here.
You can ask other webmasters to link to your site in order to
increase the link popularity of your web site. But why should
they link to your site? It only makes sense for them to link to
your web site if your site is worth linking to. Every outbound
link on a web site is a recommendation for the linked site so
people like to link to sites that offer great articles or
information you can't find elsewhere.
This summer, there were several news stories when a new
search engine toolbar had been released. When we wanted to
inform us about those toolbars we noticed that there were many
web pages describing some of the toolbars but that there was not
a single page that compared all toolbars. We immediately
recognized a good opportunity to write such an article ourselves.
Now, with this article in our newsletter archive, our web
site offers unique content that you can't find elsewhere. We
expect other sites to link to our toolbar overview article as
time goes on. This will increase the link popularity of our web
site which in turn will increase the ranking of our site in the
search engines.
Writing articles can improve your link popularity in several
ways:
- You can send articles to web sites that publish articles.
Just search Google for the key phrase "add article"
(including the quotes) and you'll find many sites that
accept articles. When your article has been published, they
also publish a link to your site thereby improving the link
popularity of your web site.
- Every article is automatically full of keywords that
potential visitors search for in the search engines. Even
better, every article contains key phrases that you didn't
think of before. With every article, chances increase that
web surfers will find your site in the search engines.
- When you publish many articles about the topic of your
business, your visitors will see you as an expert in your
business area. They're more likely to buy from you and
they're more likely to link to your site.
- If you publish many articles on your web site, people will
notice it and they will voluntaritly link to your web site
because of the great content.
- You can also allow your articles to be re-published as
long as credit is given to you and your site. This can be an
excellent viral marketing tool. As some sites publish your
article, others will read your article and decide to
re-publish it, too.
Writing articles is an excellent way to improve your link
popularity--but what if you can't write because of lacking
writing skills or time constraints?
You can use pre-written articles from web sites that offer
free articles for you to re-publish. When you add them to your
site, you can still build content and share some of the benefits
mentioned above.
Here's a list of some good article directories where you can
find articles and where you can submit your articles to:
If you want, you can also re-publish our newsletter articles
as long as you don't change the contents and provide a link to
our web site. Just
visit our newsletter archive.
Of course, articles are only one way to improve the link
popularity of your web site. The link
popularity software program ARELIS helps you to locate and
contact potential link partners. It also helps you to create and
manage your link pages quickly and easily.
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